Google Ads (PPC) For Roofing Contractors

PPC (Pay-Per-Click) advertising can be a highly effective digital marketing strategy for roofing contractors, allowing you to reach potential customers quickly and drive targeted traffic to your website.

Here’s a guide on how roofing contractors can leverage PPC for their business.

Do extensive keyword research to find keywords that potential customers may use when looking for roofing services, including a combination of general, exact match and long tail keywords.

Keywords such as roof repair, roof replacement, and location keywords should be considered.

Make your ad copy interesting and relevant by highlighting your special selling points.

This could be something like a special offer, a free quote, or any special features that make your roofing service unique.

This is your opportuntiy to differentiate yourself between your competitors. Taking the time to produce compelling ad copy is without question a worth-while endevour.

Make sure your landing pages are conversion-friendly.

Landing pages should have a clear CTA, relevant content, and mobile-friendly design.

A responsive landing page increases your Quality Score, which in turn lowers your CPC.

Give thought to what you are asking the visitor to do next. Remember, you have paid to get them to visit your site, now maximise the opportunity.

Be aware of your competition’s PPC tactics.

Take a look at their ad copy and keywords, as well as their landing pages. See if there’s anything you can do to stand out and enhance your campaigns.

Also take a look at roofing contractors in other parts of the country. There is a good chance that they are running ads that might have elements that could work fo you too.

Establish a realistic budget that aligns with your business objectives.

Keep track of your budget and make changes based on the success of your campaigns. Spend more money on high-performing keywords and advertising.

Track your conversions to see how successful your PPC campaigns are.

Keep track of important conversions like forms submitted, phone calls, appointment requests, etc. This information helps you see the return on your advertising spend.

You can set up conversion tracking for elements like contact form submission and (location dependant) you could also utilise Google call tracking features.

The key take-away here is that if you don’t measure it, you can’t manage it.

Track your PPC campaigns on a regular basis.

Keep track of key KPIs like click-through rate, conversion rate, cost per conversion, and more.

Based on your findings, adjust your campaigns accordingly.

One of the most important elements to ruuning successful Google Ads for roofing contractors is to remember it is never a set ‘n forget platform.

Things change of a daily basis and unless you are monitoring you are going to waste money. Fact!

Conduct A/B testing on ad variations to identify which elements resonate best with your audience.

Test different headlines, ad copy, and calls-to-action to optimize your messaging.

Sadly, this feature of Google Ads is under-used.

It takes a little bit of time to set it up, but is an excellent way of testing ad-copy messages.

It’s important to remember that your PPC campaign’s success relies on constant monitoring, analysis and change.

Review your campaign’s performance on a regular basis, make informed decisions based on data, and adjust your approach to get the most out of your roofing campaign.