When it comes to local SEO, there isn’t too much that is as important as having NAP consistency. No. We aren’t referring to having regular afternoon sleep patterns! The acronym NAP stands for Name, Address, Phone. And, it is essential to keep it consistent across the...
The team at Spark Digital have been conducting website site audits for many years. Getting to grips with the finer details of technical SEO ensures that Google (and the other search engines) have a clear path to understanding what your pages are all about. This post...
Google always seems to know exactly what you are looking for. It has an uncanny ability to show you the right top 10 results instead of the wrong ones. The reasoning behind this is that it uses the combination of SEO and search intent. You see, Google ranks (or...
Another great question we get asked from time to time is “what is the difference between short tail and long tail search terms?” And, perhaps more importantly “why should I use them”, “and what can they do?” It can be quite a complex matter, so we hope to shed some...
One question that we get asked regularly is “what can I expect from Local SEO?” We wanted to cover this in detail so have created the following blog post. Hopefully you will gain a greater understanding of the real value of local seo and why it can be important for...
Since COVID it seems that the emphasis for users has made a dramatic shift towards local purchases. What we mean here is that people want to spend their money locally, without the need for travelling huge distances. We firmly believe that if you run either a bricks...
